Increasing R&D effectiveness researchers as business people

William A. B. Purdon explains how market segment teams can overcome the insularity that often exists within the R&D function.

Detalhes bibliográficos
Publicado no:Research management (Now: research technology management) 39, 4 (1996).
Autor principal: Purdon, William A. B.
Formato: Artigo
Idioma:English
Assuntos: