Increasing R&D effectiveness researchers as business people

Increasing R&D effectiveness researchers as business people

William A. B. Purdon explains how market segment teams can overcome the insularity that often exists within the R&D function.

Bibliographic Details
Published in:Research management (Now: research technology management) 39, 4 (1996).
Main Author: Purdon, William A. B.
Format: Article
Language:English
Subjects:
R&D.