Winning businesses in product development the critical success factors

Winning businesses in product development the critical success factors

Robert G. Cooper and Elko J. Kleinschmidt uncover the key drivers of new product performance at the business unit level.

Bibliographic Details
Published in:Research management (Now: research technology management) 39, 4 (1996).
Main Author: Cooper, Robert G.
Format: Article
Language:English
Subjects:
Product development.