Winning businesses in product development the critical success factors

Robert G. Cooper and Elko J. Kleinschmidt uncover the key drivers of new product performance at the business unit level.

Detalles Bibliográficos

Publicado en:	Research management (Now: research technology management) 39, 4 (1996).
Autor principal:	Cooper, Robert G.
Formato:	Artículo
Lenguaje:	English
Materias:	Product development.