Winning businesses in product development the critical success factors
Robert G. Cooper and Elko J. Kleinschmidt uncover the key drivers of new product performance at the business unit level.
| Publicado no: | Research management (Now: research technology management) 39, 4 (1996). |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
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