Selling and marketing of R&D
O. William Lever, Jr. describes the key factors in selling R&D and the marketing principles and techniques that can help.
| প্রকাশিত: | Research management (Now: research technology management) 40, 4 (1997). |
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| প্রধান লেখক: | |
| বিন্যাস: | প্রবন্ধ |
| ভাষা: | English |
| বিষয়গুলি: |