Selling and marketing of R&D

O. William Lever, Jr. describes the key factors in selling R&D and the marketing principles and techniques that can help.

Bibliographic Details

Published in:	Research management (Now: research technology management) 40, 4 (1997).
Main Author:	Lever, O. William E. Jr
Format:	Article
Language:	English
Subjects:	Marketing > R&D.