Selling and marketing of R&D
O. William Lever, Jr. describes the key factors in selling R&D and the marketing principles and techniques that can help.
| में प्रकाशित: | Research management (Now: research technology management) 40, 4 (1997). |
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| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |