Portfolio management in new product development lessons from the leaders I
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt report how leading firms attempt to maximize the value of their R&D portfolios and achieve the right product balance and mix.
| Published in: | Research management (Now: research technology management) 40, 5 (1997). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |