Portfolio management in new product development lessons from the leaders I
Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt report how leading firms attempt to maximize the value of their R&D portfolios and achieve the right product balance and mix.
| Julkaisussa: | Research management (Now: research technology management) 40, 5 (1997). |
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| Päätekijä: | |
| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Aiheet: |