Integrating R&D and business strategy
For maximum return on R&D investment, R&D must help shape business strategy and tactics, while business units must participate in shaping strategy for R&D.
| הוצא לאור ב: | Research management (Now: research technology management) 35, 1 (1992). |
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| מחבר ראשי: | |
| פורמט: | Article |
| שפה: | English |
| נושאים: |