Integrating R&D and business strategy

For maximum return on R&D investment, R&D must help shape business strategy and tactics, while business units must participate in shaping strategy for R&D.

Bibliografische gegevens

Gepubliceerd in:	Research management (Now: research technology management) 35, 1 (1992).
Hoofdauteur:	Klimstra, Paul D. and Ann T. Raphael
Formaat:	Artikel
Taal:	English
Onderwerpen:	R&D. Business strategy.