Advertising and integrated brand promotion

书目详细资料
Main Authors:	O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author), Scheinbaum, Angeline Close (Author)
格式:	图书
语言:	英语
出版:	Stamford, CT Cengage Learning [2015]
版:	Seventh edition.
主题:	Advertising. Advertising media planning.