Advertising and integrated brand promotion

Advertising and integrated brand promotion

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: O'Guinn, Thomas C. (Údar), Allen, Chris T. (Údar), Semenik, Richard J. (Údar), Scheinbaum, Angeline Close (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Stamford, CT Cengage Learning [2015]
Eagrán:Seventh edition.
Ábhair:
Advertising.
Advertising media planning.