Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Bibliographic Details
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author), Scheinbaum, Angeline Close (Author)
Format: Book
Language:English
Published: Stamford, CT Cengage Learning [2015]
Edition:Seventh edition.
Subjects:
Advertising.
Advertising media planning.