Advertising and integrated brand promotion

Bibliographic Details
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author), Scheinbaum, Angeline Close (Author)
Resource Type: Book
Language:English
Published: Stamford, CT Cengage Learning [2015]
Edition:Seventh edition.
Subjects:

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-37919 HF 5821 / O37 2015 Regular Circulation On-Shelf

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-26013 HF 5821 / O37 2015 Regular Circulation On-Shelf