Sensory and consumer research in food product design and development

Bibliographic Details
Main Authors: Moskowitz, Howard R. (Author), Beckley, Jacqueline H. (Author), Resurreccion, Anna V. A. (Author)
Resource Type: Book
Language:English
Published: Ames, Iowa Wiley-Blackwell Publishing 2012.
Edition:Second edition.
Series:Institute of food technologists series
Subjects:
Table of Contents:
  • Front Matter
  • Emerging Corporate Knowledge Needs: How and Where does Sensory Fit?
  • Making Use of Existing Knowledge and Increasing its Business Value, The Forgotten Productivity Tool
  • Understanding Consumers' and Customers' Needs
  • The Growth Engine
  • Innovation's Friend: Integrated Market and Sensory Input for Food Product Design and Development
  • A Process to Bring Consumer Mind-Sets into a Corporation
  • Developing Relevant Concepts
  • High-Level Product Assessments
  • So What Can Sensory do for me (Or for My Company)?
  • What Types of Tests do Sensory Researchers do to Measure Sensory Response to the Product? and ⁵ Why do they do them?
  • What can Sensory Researchers do to Characterize Products? and ⁵ How does One Select the Best Method?
  • So What are the Practical Considerations in Actually Running a Test? What do need to know? What does the Need to Know?
  • Evolving Sensory Research
  • Addressable Minds₉ and Directed Innovation: New Vistas for the Sensory Community
  • Index.