Ratings analysis audience measurement and analytics

書誌詳細
主要な著者:	Webster, James G. (著者), Phalen, Patricia F. (著者), Lichty, Lawrence Wilson (著者)
フォーマット:	図書
言語:	English
出版事項:	New York Routledge 2014.
版:	Fourth edition.
主題:	Television programs > Rating > Methodology. Television viewers. Radio programs > Rating > Methodology. Radio audiences.