Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

書目詳細資料
Main Authors: Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence Wilson (Author)
格式: 圖書
語言:English
出版: New York Routledge 2014.
版:Fourth edition.
主題:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.