Ratings analysis audience measurement and analytics

Ratings analysis audience measurement and analytics

Detalles Bibliográficos
Main Authors: Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence Wilson (Author)
Formato: Libro
Idioma:English
Publicado: New York Routledge 2014.
Edición:Fourth edition.
Subjects:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.