Brand turnaround how brands gone bad returned to glory and the seven game changers that made the difference
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
New York
McGraw-Hill
[2012]
|
| Soggetti: |