Brand turnaround how brands gone bad returned to glory and the seven game changers that made the difference
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
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| Resource Type: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
[2012]
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| Subjects: |
School of Library and Information Studies (UP Diliman)
| Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
|---|---|---|---|---|---|---|
| LS-3142G | HD 69.B7 / P67 2012 | Regular Circulation | On-Shelf |
Main Library: Social Sciences Section (UP Diliman)
| Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
|---|---|---|---|---|---|---|
| CSSP-8658 | HD 69.B7 / P67 2012 | Regular Circulation | On-Shelf |
UP Diliman Extension Program in Pampanga (UP Pampanga)
| Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
|---|---|---|---|---|---|---|
| UPSF-2132G | HD 69 B7 / P67 2012 | Regular Circulation | On-Shelf |