Essentials of services marketing

Essentials of services marketing

Veure totes les versions (2)
Dades bibliogràfiques
Autor principal: Wirtz, Jochen
Altres autors: Chew, Patricia, Lovelock, Christopher H.
Format: Llibre
Idioma:English
Publicat: Singapore, New York Pearson Education South Asia Pte Ltd. 2012.
Edició:2nd edition.
Matèries:
Service industries > Marketing.