Essentials of services marketing

Essentials of services marketing

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Manylion Llyfryddiaeth
Prif Awdur: Wirtz, Jochen
Awduron Eraill: Chew, Patricia, Lovelock, Christopher H.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Singapore, New York Pearson Education South Asia Pte Ltd. 2012.
Rhifyn:2nd edition.
Pynciau:
Service industries > Marketing.