Communication channels and word of mouth How the medium shapes the message.

Communication channels and word of mouth How the medium shapes the message.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 40, 1-3 (2013).
Autor principal: Berger, Jonah
Formato: Artículo
Lenguaje:English
Materias:
Social networks.
Communication channels.
Interpersonal communication.
Word of mouth advertising.
Psychological aspects.