Communication channels and word of mouth How the medium shapes the message.

Communication channels and word of mouth How the medium shapes the message.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 40, 1-3 (2013).
Autore principale: Berger, Jonah
Natura: Articolo
Lingua:English
Soggetti:
Social networks.
Communication channels.
Interpersonal communication.
Word of mouth advertising.
Psychological aspects.