Communication channels and word of mouth How the medium shapes the message.

Communication channels and word of mouth How the medium shapes the message.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 40, 1-3 (2013).
मुख्य लेखक: Berger, Jonah
स्वरूप: लेख
भाषा:English
विषय:
Social networks.
Communication channels.
Interpersonal communication.
Word of mouth advertising.
Psychological aspects.