Communication channels and word of mouth How the medium shapes the message.

Communication channels and word of mouth How the medium shapes the message.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 40, 1-3 (2013).
1. Verfasser: Berger, Jonah
Format: Artikel
Sprache:English
Schlagworte:
Social networks.
Communication channels.
Interpersonal communication.
Word of mouth advertising.
Psychological aspects.