Communication channels and word of mouth How the medium shapes the message.

Communication channels and word of mouth How the medium shapes the message.

Détails bibliographiques
Publié dans:Journal of consumer research V. 40, 1-3 (2013).
Auteur principal: Berger, Jonah
Format: Article
Langue:English
Sujets:
Social networks.
Communication channels.
Interpersonal communication.
Word of mouth advertising.
Psychological aspects.