Advertising in a competitive market The role of product standards, a customer learning, and switching costs.
Izdano u: | Journal of marketing research V. 50, 1,3-6 (2013). |
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Glavni autor: | |
Format: | Članak |
Jezik: | English |
Teme: |
Izdano u: | Journal of marketing research V. 50, 1,3-6 (2013). |
---|---|
Glavni autor: | |
Format: | Članak |
Jezik: | English |
Teme: |