Advertising in a competitive market The role of product standards, a customer learning, and switching costs.

Advertising in a competitive market The role of product standards, a customer learning, and switching costs.

Bibliographic Details
Published in:Journal of marketing research V. 50, 1,3-6 (2013).
Main Author: Anderson, Eric T.
Format: Article
Language:English
Subjects:
Market segments.
Retail stores.
Retail sales.
Advertising.