Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

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Xehetasun bibliografikoak
Egile Nagusiak: Arens, William F. (Egilea), Weigold, Michael F. 1958- (Egilea), Arens, Christian (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York McGraw-Hill Irwin [2013]
Edizioa:Fourteenth edition.
Gaiak:
Advertising.