Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

Bibliographic Details
Main Authors: Arens, William F. (Author), Weigold, Michael F. 1958- (Author), Arens, Christian (Author)
Resource Type: Book
Language:English
Published: New York McGraw-Hill Irwin [2013]
Edition:Fourteenth edition.
Subjects:
Advertising.

College of Fine Arts (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
FA-5942 HF 5821 / B62 2013 Regular Circulation On-Shelf

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-25332 HF 5821 / B62 2013 Reserve Book On-Shelf