Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

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Detalles Bibliográficos
Autores principales: Arens, William F. (Autor), Weigold, Michael F. 1958- (Autor), Arens, Christian (Autor)
Formato: Libro
Lenguaje:English
Publicado: New York McGraw-Hill Irwin [2013]
Edición:Fourteenth edition.
Materias:
Advertising.