The impact of brand rating dispersion on firm value.

Bibliografiska uppgifter
I publikationen:	Journal of marketing research V. 50, 3 (2013).
Huvudupphovsman:	Luo, Xueming
Materialtyp:	Artikel
Språk:	English
Ämnen:	Abnormal returns. Measures of variability. Risk management. Customer feedback. Brand equity.