The impact of brand rating dispersion on firm value.

The impact of brand rating dispersion on firm value.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 50, 3 (2013).
Päätekijä: Luo, Xueming
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Abnormal returns.
Measures of variability.
Risk management.
Customer feedback.
Brand equity.