The impact of brand rating dispersion on firm value.

Библиографические подробности
Опубликовано в::	Journal of marketing research V. 50, 3 (2013).
Главный автор:	Luo, Xueming
Формат:	Статья
Язык:	English
Предметы:	Abnormal returns. Measures of variability. Risk management. Customer feedback. Brand equity.