The impact of brand rating dispersion on firm value.

Dettagli Bibliografici
Pubblicato in:	Journal of marketing research V. 50, 3 (2013).
Autore principale:	Luo, Xueming
Natura:	Articolo
Lingua:	English
Soggetti:	Abnormal returns. Measures of variability. Risk management. Customer feedback. Brand equity.