The impact of brand rating dispersion on firm value.

The impact of brand rating dispersion on firm value.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing research V. 50, 3 (2013).
Príomhchruthaitheoir: Luo, Xueming
Formáid: Alt
Teanga:English
Ábhair:
Abnormal returns.
Measures of variability.
Risk management.
Customer feedback.
Brand equity.