The impact of brand rating dispersion on firm value.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:	Journal of marketing research V. 50, 3 (2013).
Prif Awdur:	Luo, Xueming
Fformat:	Erthygl
Iaith:	English
Pynciau:	Abnormal returns. Measures of variability. Risk management. Customer feedback. Brand equity.