The impact of brand rating dispersion on firm value.

The impact of brand rating dispersion on firm value.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 50, 3 (2013).
Hlavní autor: Luo, Xueming
Médium: Článek
Jazyk:English
Témata:
Abnormal returns.
Measures of variability.
Risk management.
Customer feedback.
Brand equity.