The value relevance and reliability of brand assets recognized by U.K. firms.

The value relevance and reliability of brand assets recognized by U.K. firms.

Xehetasun bibliografikoak
Argitaratua izan da:Accounting review V. 78-80, 1-4 (2003-2005).
Egile nagusia: Kallapur, Sanjay
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Intangible assets.
Incentives.
Reliability.
Stock prices.
Brand image.
Recognition.