The value relevance and reliability of brand assets recognized by U.K. firms.

The value relevance and reliability of brand assets recognized by U.K. firms.

Dades bibliogràfiques
Publicat a:Accounting review V. 78-80, 1-4 (2003-2005).
Autor principal: Kallapur, Sanjay
Format: Article
Idioma:English
Matèries:
Intangible assets.
Incentives.
Reliability.
Stock prices.
Brand image.
Recognition.