The value relevance and reliability of brand assets recognized by U.K. firms.

The value relevance and reliability of brand assets recognized by U.K. firms.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Accounting review V. 78-80, 1-4 (2003-2005).
Prif Awdur: Kallapur, Sanjay
Fformat: Erthygl
Iaith:English
Pynciau:
Intangible assets.
Incentives.
Reliability.
Stock prices.
Brand image.
Recognition.