Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

Détails bibliographiques
Auteurs principaux: Kerin, Roger A. (Auteur), Peterson, Robert A. 1944- (Auteur)
Format: Livre
Langue:English
Publié: Boston Pearson [2013]
Édition:13th edition.
Sujets:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
Marketing > Decision making.
Marketing > Management.