Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Peterson, Robert A. (Robert Allen) 1944- (Author)
Format: Book
Language:English
Published: Boston Pearson [2013]
Edition:13th edition.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
Marketing > Decision making.
Marketing > Management.