Advances in advertising research (Vol. 2) breaking new ground in theory and practice
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...
| প্রকাশিত: | Springer eBooks. |
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| সংস্থা লেখক: | |
| অন্যান্য লেখক: | |
| বিন্যাস: | Electronic Resource |
| ভাষা: | English |
| প্রকাশিত: |
Gabler Verlag
Springer Fachmedien
c2011.
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |