Advances in advertising research (Vol. 2) breaking new ground in theory and practice

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...

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Bibliografski detalji
Izdano u:Springer eBooks.
Autor kompanije: SpringerLink (Online service)
Daljnji autori: Okazaki, Shintaro
Format: Electronic Resource
Jezik:English
Izdano: Gabler Verlag Springer Fachmedien c2011.
Teme:
Online pristup:Available for University of the Philippines Diliman via SpringerLink. Click here to access