Advances in advertising research (Vol. 2) breaking new ground in theory and practice

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...

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Bibliografische gegevens
Gepubliceerd in:Springer eBooks.
Coauteur: SpringerLink (Online service)
Andere auteurs: Okazaki, Shintaro
Formaat: Electronic Resource
Taal:English
Gepubliceerd in: Gabler Verlag Springer Fachmedien c2011.
Onderwerpen:
Online toegang:Available for University of the Philippines Diliman via SpringerLink. Click here to access