Marketing across cultures

Bibliografiske detaljer
Hovedforfatter:	Usunier, Jean-Claude
Andre forfattere:	Lee, Julie Anne
Format:	Bog
Sprog:	engelsk
Udgivet:	Harlow, Eng. Pearson 2013.
Udgivelse:	Sixth ed.
Fag:	Export marketing > Social aspects. International business enterprises > Social aspects. Intercultural communication. Marketing > Cross-cultural studies.