Marketing across cultures

Marketing across cultures

Bibliographic Details
Main Author: Usunier, Jean-Claude
Other Authors: Lee, Julie Anne
Resource Type: Book
Language:English
Published: Harlow, Eng. Pearson 2013.
Edition:Sixth ed.
Subjects:
Export marketing > Social aspects.
International business enterprises > Social aspects.
Intercultural communication.
Marketing > Cross-cultural studies.

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-37603 HF 1416 / U78 2013 Regular Circulation On-Shelf