Marketing across cultures

Marketing across cultures

Show all versions (2)
Xehetasun bibliografikoak
Egile nagusia: Usunier, Jean-Claude
Beste egile batzuk: Lee, Julie Anne
Formatua: Liburua
Hizkuntza:English
Argitaratua: Harlow, Eng. Pearson 2013.
Edizioa:Sixth ed.
Gaiak:
Export marketing > Social aspects.
International business enterprises > Social aspects.
Intercultural communication.
Marketing > Cross-cultural studies.