Marketing across cultures

Detalles Bibliográficos
Autor Principal:	Usunier, Jean-Claude
Outros autores:	Lee, Julie Anne
Formato:	Libro
Idioma:	English
Publicado:	Harlow, Eng. Pearson 2013.
Edición:	Sixth ed.
Subjects:	Export marketing > Social aspects. International business enterprises > Social aspects. Intercultural communication. Marketing > Cross-cultural studies.