Omslagsbillede

Building a buzz libraries & word-of-mouth marketing

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Barber, Peggy
Institution som forfatter: IG Publishing
Andre forfattere: Wallace, Linda K.
Format: Electronic Resource
Sprog:engelsk
Udgivet: Chicago American Library Association 2010.
Serier:IG library
Fag:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Online adgang:Available for University of the Philippines System via IG Library. Click here to access