Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Barber, Peggy
Erakunde egilea: IG Publishing
Beste egile batzuk: Wallace, Linda K.
Formatua: Electronic Resource
Hizkuntza:English
Argitaratua: Chicago American Library Association 2010.
Saila:IG library
Gaiak:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Sarrera elektronikoa:Available for University of the Philippines System via IG Library. Click here to access